WhatsApp is a powerful channel to reach and engage with your audience and prospects, with the highest engagement rate among all digital channels. However, this doesn’t mean you can spam people and expect to grow your business. Like any other digital medium, you need to build an audience, provide value, create trust, and keep them engaged to stay on top of their mind.
WhatsApp Business combined with Multi-Message can help you engage your entire audience without spending all your time. The engagement and reply rates are insanely high compared to other mediums, making it an ideal foundation for building and maintaining a hyper-engaged audience. However, you can’t abuse this power and must use it to build the right funnel for your business.