In a world that’s increasingly commoditized due to technology, it’s essential for businesses to focus on their customers to stand out. This gospel truth applies to every business function, but it’s particularly indispensable in marketing due to the constantly changing needs, wants, and desires of customers. New age marketing is all about creating unique individual experiences through tools that bring brands closer to their customers.
Although there are numerous tools available for marketers today, none are as effective as Quality Based Messaging (QBM). QBM is a feature under the WhatsApp Business API that enables businesses to engage with customers through contextual messaging. These messages must meet the quality criteria defined by WhatsApp, hence the name Quality Based Messaging.